quiz shows. there's something about them that disrupts an otherwise stable psyche at an individual level and at a macro level- it causes people to think irrationally, changing the world as we know it. kaun banega crorepati whipped up a fury at its inception and the one thing that has stayed common through these three seasons, other than the fact that its airing on Star Plus, is the fact that it continues to kick up a storm at the least or a tornado, at best.
the third season of kbc has had pretty much the same effect on the media and marketing circles as satan puckering up to an innocent virgin child. 24 hour news channels and media journals have managed to further confuse an already perplexed audience by weilding the ratings weapon- some fucking dipshit thought it would be a brilliant idea to compare kbc 3 with the previous season.
fuck the fact that universe sizes have changed since season 2, the entire fucking realm of television has undergone a paradigm shift. plus, let's not forget the weekday-weekend split- no point comparing a weekday show with a weekend show.
kbc 2 aired on weekends and was the perfect launching ground for baa, bahoo and baby on the 10 o'clock weekend slot. the 8.30 show that aired from monday to thursday saw a new lease on life when it was extended to friday. post kbc 2, however, the 9 to 10 weekday slot on star plus just rolled over and died like a st. bernard that had suffered too long and too painfully. as far as programming heads go, kbc 3 is the beautiful rebound for an audience that had moved on to Zee, kasamh se.
star plus is doing pretty fine, really, if you go past the TAM ratings and check out the aMap ratings. for the uninitiated, TAM's ratings come out an entire week later, aMap gives out ratings overnight. take the aMap ratings, write the dates against each day and plot 'em on a line graph. Star Plus is doing pretty neatly, really. for those who really want to look at an in depth analysis, check out this piece.
if the oms-hansa study is anything to go by, shah rukh khan is doing his job just fine in helping star plus (and in turn, marketers) reach out to a younger audience. it's going to be a while before kbc 3 does a titanic if you really consider the facts...
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Interesting. I didn't know there were sections of the media attacking KBC3. I've caught a few episodes and I kinda liked Shahrukh's routine. He's pretty good and the younger/ more energetic feel to the show is welcome.
But yeah, the news channels need something to chew on
For a nation which has a unilateral orgasm on cricket, movies, television or any other thing fancy, thanks to the high exposure of the media bourses that try to outbid each other on minor triviliates of a dog's life; we deserve the storm.....
Millions of teen, old, feeble and handicapped viewers, along with sumo sized housewives who are happy to see money distributed among the neo-intelligent common man, keep the flames of desire alive for the television channels.
The money is still the prime factor along with the packaging of the show.... I do not think people want to watch Shah Rukh Khan or please let him retire- Amitabh Bachhan on screen for long periods of time..... All they want is to make sure that their daily mauled personal egos are spirited by some stranger from an unpronouncable town winning the show.
So, two years down the line Star Plus will find the six fingered hero trying to finger a contestant, with all the advantage god has given him and you will notice that people will watch the show and media which looks for incessant fodder (hello! they are supposed to present some serious news) will compare him to the eternal lover boy.
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